{"id":12773,"date":"2025-02-28T09:31:16","date_gmt":"2025-02-28T08:31:16","guid":{"rendered":"https:\/\/brekoverband.de\/events\/summerschool-special-2025-sales-marketing\/"},"modified":"2025-05-15T13:52:12","modified_gmt":"2025-05-15T11:52:12","slug":"summerschool-special-2025-sales-marketing","status":"publish","type":"events","link":"https:\/\/brekoverband.de\/en\/events\/summerschool-special-2025-sales-marketing\/","title":{"rendered":"SummerSchool Special 2025 &#8211; Sales &amp; Marketing"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling poli-container-mode-normal\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.4%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:2.4%;--awb-spacing-left-medium:2.4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:var(--awb-typography3-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-letter-spacing:var(--awb-typography3-letter-spacing);--awb-text-transform:var(--awb-typography3-text-transform);--awb-text-font-family:var(--awb-typography3-font-family);--awb-text-font-weight:var(--awb-typography3-font-weight);--awb-text-font-style:var(--awb-typography3-font-style);\"><p>Further training for successful fiber optic sales<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>The BREKO Academy presents a tailor-made training course for specialists and managers in fiber optic sales and marketing. In cooperation with the Mannheim Business School, we offer you a practical training course that will help you to optimize your sales skills and successfully drive forward the expansion of fiber optics in Germany.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"478\" title=\"BREKO SummerSchool 2025_3-1.980&#215;552-hidpi\" src=\"https:\/\/brekoverband.de\/wp-content\/uploads\/2025\/02\/BREKO-SummerSchool-2025_3-1.980x552-hidpi.png\" data-orig-src=\"https:\/\/brekoverband.de\/wp-content\/uploads\/2025\/02\/BREKO-SummerSchool-2025_3-1.980x552-hidpi-1024x478.png\" alt class=\"lazyload img-responsive wp-image-7680\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271960%27%20height%3D%27915%27%20viewBox%3D%270%200%201960%20915%27%3E%3Crect%20width%3D%271960%27%20height%3D%27915%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/brekoverband.de\/wp-content\/uploads\/2025\/02\/BREKO-SummerSchool-2025_3-1.980x552-hidpi-200x93.png 200w, https:\/\/brekoverband.de\/wp-content\/uploads\/2025\/02\/BREKO-SummerSchool-2025_3-1.980x552-hidpi-400x187.png 400w, https:\/\/brekoverband.de\/wp-content\/uploads\/2025\/02\/BREKO-SummerSchool-2025_3-1.980x552-hidpi-600x280.png 600w, https:\/\/brekoverband.de\/wp-content\/uploads\/2025\/02\/BREKO-SummerSchool-2025_3-1.980x552-hidpi-800x373.png 800w, https:\/\/brekoverband.de\/wp-content\/uploads\/2025\/02\/BREKO-SummerSchool-2025_3-1.980x552-hidpi-1200x560.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\"><p>The BREKO Academy presents the <strong>BREKO SummerSchool Special &#8211; Sales &amp; Marketing<\/strong> &#8211; a tailor-made training course for specialists and managers in fiber optic sales and marketing. In cooperation with the Mannheim Business School, we offer you a practical training course that will help you to optimize your sales skills and successfully promote fiber optic expansion in Germany. <\/p>\n<p><strong>Why this format?<\/strong><\/p>\n<p>The expansion of fiber optics in Germany is progressing, but the market is facing major challenges. Many companies are struggling with low take-up rates, while the sale of fiber optic connections is becoming increasingly demanding. In order to meet these challenges, the Advanced School of Sales &amp; Marketing teaches the most important strategies for successful fiber optic sales.  <\/p>\n<p><strong>Why take part?<\/strong><\/p>\n<ul>\n<li>You will learn how to carry out in-depth customer segmentation in the fiber optic market and create targeted customer personas.<\/li>\n<li>You will learn how to identify and convincingly communicate the true customer benefits of fiber optics.<\/li>\n<li>You develop an effective marketing strategy for innovative fiber optic products.<\/li>\n<li>You understand how artificial intelligence can support marketing and sales processes.<\/li>\n<li>You will gain valuable insights into the customer journey and effective sales strategies.<\/li>\n<\/ul>\n<p><strong>Who is the course suitable for?<\/strong><\/p>\n<ul>\n<li>Managers and employees with sales responsibilities in fiber optic companies and utilities<\/li>\n<li>Marketing managers in the fiber optics industry<\/li>\n<li>New employees and managers from outside the industry<\/li>\n<li>Employees who are to be promoted and retained by the company through further training<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling poli-container-mode-normal\" style=\"--link_hover_color: var(--awb-color2);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-right:60px;--awb-padding-bottom:50px;--awb-padding-left:80px;--awb-padding-top-small:30px;--awb-padding-right-small:30px;--awb-padding-bottom-small:30px;--awb-padding-left-small:30px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color5);--awb-bg-color-hover:var(--awb-color5);--awb-bg-image:radial-gradient(circle at center center, #003b5c 0%,#01142a 100%);--awb-bg-size:cover;--awb-box-shadow:2px 2px 40px 0px hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:-20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:40px;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\">Register now!<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color1);\"><p><strong>Event details<\/strong><\/p>\n<p><strong>Date<\/strong>: August 19 &#8211; 21, 2025<br \/>\n<strong>Location<\/strong>: Mannheim Business School<br \/>\n<strong>Format<\/strong>: Face-to-face event<\/p>\n<p>The finalized agenda will be published here shortly.<\/p>\n<\/div><a href=\"https:\/\/forms.office.com\/pages\/responsepage.aspx?id=UutMTR4PKkK4-RqJMAIczTskbvemnlRGhx3XxF5YtVRUNlIxUVc0MlVMSzI0UkE2TFpKQ0Y5VUxLWS4u&route=shorturl?id=12773&event=SummerSchool+Special+2025+%26%238211%3B+Sales+%26amp%3B+Marketing&info=August+19+-+21%2C+2025%2C+Mannheim\" class=\"registration_button awb-no-decoration \" target=\"_blank\">Register now<\/a><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling poli-container-mode-normal\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.4%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:2.4%;--awb-spacing-left-medium:2.4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p><strong>Hotels<\/strong><\/p>\n<p>A call-off contingent is available for our participants at the <strong>Motel One Mannheim<\/strong>:<\/p>\n<ul>\n<li>Price: \u20ac 79.00 (plus \u20ac 2.58 bed tax) per single room and night<\/li>\n<li>Period: 18.08. &#8211; 21.08.2025 <\/li>\n<li>Booking: Under the keyword &#8220;Advanced School of Sales &amp; Marketing&#8221;<\/li>\n<li>Call: possible until <strong>08.07.2025<\/strong><\/li>\n<li><a title=\"mailto: mannheim@motel-one.com\" href=\"mailto:%20mannheim@motel-one.com\">mannheim@motel-one.com<\/a><\/li>\n<\/ul>\n<p>Secure your place now and benefit from valuable expert knowledge and exclusive networking with industry colleagues.<\/p>\n<p>Register now and be part of it!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"featured_media":7730,"template":"","meta":{"_acf_changed":false},"event_category":[48],"class_list":["post-12773","events","type-events","status-publish","has-post-thumbnail","hentry","event_category-breko-academy"],"acf":[],"_links":{"self":[{"href":"https:\/\/brekoverband.de\/en\/wp-json\/wp\/v2\/events\/12773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brekoverband.de\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/brekoverband.de\/en\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brekoverband.de\/en\/wp-json\/wp\/v2\/media\/7730"}],"wp:attachment":[{"href":"https:\/\/brekoverband.de\/en\/wp-json\/wp\/v2\/media?parent=12773"}],"wp:term":[{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/brekoverband.de\/en\/wp-json\/wp\/v2\/event_category?post=12773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}