Further training for successful fiber optic sales
The BREKO Academy presents a tailor-made training course for specialists and managers in fiber optic sales and marketing. In cooperation with the Mannheim Business School, we offer you a practical training course that will help you to optimize your sales skills and successfully drive forward the expansion of fiber optics in Germany.

The BREKO Academy presents the BREKO SummerSchool Special – Sales & Marketing – a tailor-made training course for specialists and managers in fiber optic sales and marketing. In cooperation with the Mannheim Business School, we offer you a practical training course that will help you to optimize your sales skills and successfully promote fiber optic expansion in Germany.
Why this format?
The expansion of fiber optics in Germany is progressing, but the market is facing major challenges. Many companies are struggling with low take-up rates, while the sale of fiber optic connections is becoming increasingly demanding. In order to meet these challenges, the Advanced School of Sales & Marketing teaches the most important strategies for successful fiber optic sales.
Why take part?
- You will learn how to carry out in-depth customer segmentation in the fiber optic market and create targeted customer personas.
- You will learn how to identify and convincingly communicate the true customer benefits of fiber optics.
- You develop an effective marketing strategy for innovative fiber optic products.
- You understand how artificial intelligence can support marketing and sales processes.
- You will gain valuable insights into the customer journey and effective sales strategies.
Who is the course suitable for?
- Managers and employees with sales responsibilities in fiber optic companies and utilities
- Marketing managers in the fiber optics industry
- New employees and managers from outside the industry
- Employees who are to be promoted and retained by the company through further training
Hotels
A call-off contingent is available for our participants at the Motel One Mannheim:
- Price: € 79.00 (plus € 2.58 bed tax) per single room and night
- Period: 18.08. – 21.08.2025
- Booking: Under the keyword “Advanced School of Sales & Marketing”
- Call: possible until 08.07.2025
- mannheim@motel-one.com
Secure your place now and benefit from valuable expert knowledge and exclusive networking with industry colleagues.
Register now and be part of it!